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A brand new PR agency with over four decades of global experience across FMCG & retail, entertainment, tech, leisure & hospitality.


Sarah Jackson is a highly experienced marcomms strategist with more than 20 years of expertise in driving brand success globally. Throughout her career, Sarah has demonstrated dynamic leadership and an exceptional creative flair, propelling a wide range of brands, from tech titans to entertainment giants, to unprecedented heights.


With an impressive track record in both consumer and corporate sectors, she has led groundbreaking campaigns for industry-leading brands and household names including Disney, Universal Pictures, Acast, Merlin Entertainments, IKEA and many more.


Sarah's experience is diverse, but is especially strong in technology, entertainment, leisure and consumer brands, demonstrating her versatility. Her mission when founding Sundaze was to work alongside optimistic and future-facing brands that strive to make a positive global impact, shaping a brighter future for all.

Sarah Jack

Sarah Jackson
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Our Clients

Monica Patel brings a wealth of experience spanning more than 20 years from the worlds of lifestyle, entertainment, and fashion to Sundaze.


Her career began at the BBC, producing award-winning shows on BBC Radio 1 & BBC 1Xtra. Transitioning into talent promotion and event management, Monica later secured a role at a transatlantic PR and events company, with clients such as Roisin Murphy, MTV, and Nike. Getting a taste of the US market, Monica headed over to Los Angeles, California and landed a role working alongside one of Hollywood's leading comedy publicists, overseeing the careers of prominent stars, including Will Ferrell.


Monica embodies the ethos of Sundaze with her refreshing, warm and energetic personality. 

Monica Patel
"Sarah is an exceptional, creative PR pro. She brings the perfect mix of experience, knowledge and craft to every campaign - big or small. On top of that, she's a true team player and a hell of a lot of fun to work with."

Lizzy Pollott, Chief Communications & Brand Officer, Acast

“We worked with Sundaze to launch Telling as we knew they had great media relationships both in the UK and internationally. The media coverage they secured for us in key titles in both the UK and US was beyond our expectations and demonstrated the high level of both attentive and enthusiastic efforts that had been put in behind scenes to ensure we had a strong launch moment. We wouldn’t hesitate to recommend them and look forward to continuing to work with them in the future.”

Georgie Holt & Christiana Brenton, Founders, Telling Media

"Sarah is a true professional, and a great partner to work with. She's quick, enthusiastic and I trust her approach and counsel implicitly every time. She's built some solid relationships with our clients, and is great at getting under the skin of our clients' business - which is testament to the amount of pride and passion Sarah has for her work.
Sarah has a great knowledge of the Middle East market having lived here for a number of years, as well as a great understanding of managing global brands. She's also a brilliant and fun person to work with! We would not be where we are today without her! 

Cheryl King, King & Co.

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