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Photo by Cash Macanaya on Unsplash Why PR is about to have its biggest moment yet For years, our media consumption has been dictated by SEO and sponsored content. Pay-to-play content and keyword optimization drove our Google search results, which arguably created a biased media environment. However, the rapid rise of AI search is democratizing the media landscape, which is confirmed by the recent Muck Rack Generative Pulse report. The findings show that these models prioriti